You’re The Best Thing About Me Radio Information

Original Story by Aaron J. Sams (2017-08-25)

[Update: August 29, 2017: The band has revealed the release date for “You’re The Best Thing About Me” will be September 6, 2017]

According to a post on Reddit today by a poster named “SeverHense” the Mediabase site is listing the new U2 song “You’re The Best Thing About Me” as a song that will be impacting on Alternative Radio on September 12, 2017.

Accompanying the post on Reddit was an image supposedly from Mediabase showing the listing for U2.

Mediabase is a music industry company that provides monitoring of radio station airplay in 180 different markets in North America. They provide analytic data to record industry professionals, as well as charts. Mediabase is a division of the iHeart Media group. It is Mediabase charts that are used for the American Top 40 charts.

Impact in radio terminology can be the day that the song is expected to reach a peak on radio. The date it starts to appear on radio, the add date, may be earlier than the impact date. In this case, it could be that the Alternative Radio stations are getting the new U2 single, “You’re The Best Thing About Me” on September 12, or it may be that they are getting the single earlier, and they expect it will take a few days to pick up steam. More commonly the term “Impacting Radio” does refer to the actual day that the song is first played on radio stations.

We don’t have access to Mediabase to confirm this listing, so can just present the Reddit information at this point.

Previously we had been tipped that the single, “You’re The Best Thing About Me” would be released to radio on September 8, 2017. However, in recent days, fans have received mysterious letters referring to “The Blackout”, thought to be another U2 single. Will U2 release “You’re The Best Thing About Me” as early rumours suggested? Will “The Blackout” replace it as the first single? We’ll let you know for sure, but this once again points towards “You’re The Best Thing About Me” being the first single, something Bono has confirmed in a number of radio interviews. We also know that U2 shot a video for that song with a storyline, in Amsterdam in July.

Update: August 26, 2017

It appears that the single “You’re the Best Thing About Me” is also now listed in Mediabase as impacting Triple A Radio on September 11, 2017.

This suggests that the radio debut will be ahead of the impact dates, and there may be a push to different formats at different times. Based on this information, which we have confirmed does come from Mediabase, we expect that the debut of the single will be Friday September 8th as we were previously informed or earlier. That would be a Friday. The single will likely be delivered to all radio stations that day. On Monday they will be making a push on the song at Triple A Radio stations. On Tuesday they will do the same on Alternative Radio stations.

The album is expected to be released on December 1, 2017, as we first mentioned in early June.

You can find all our news on the new album and single in one location. Thanks to Dan Basquill for his assistance.

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